There are many styles of corporate video, many approaches to making a good corporate video, and many tenants of video production that can lead to production of a good corporate video. One interesting approach is presented by Alan Howarth on his website www.alan-howarth.com . Alan comes to video production from a long career in broadcast …
John Horwarth is a journalist turned corporate video producer who firmly believes in producing documentary style corporate videos. He presents the following points on his website. 1) tell your story – communicate – don’t waste viewer’s time showing silly, flashy effects and dancing pixels. 2) content is king – anything else is there to make …
Use of a news reporting style in corporate video has been more and more popular in recent years. Video producers taking this approach, seek to strike a balance between the objective news style and the need to present positive information about the corporation. Unlike a news report, the news style corporate video is everything positive …
Most corporate videos begin and end with a display of the corporate logo. Yet how many people realize that most of the corporate logos that appear in corporate videos are more than mere geometrical designs, and their creation was more than mere happenstance. In the Masonic Symbolism in Corporate Logos Video, produced by the Freeman …
Many corporate videos begin and end with the corporate logo. Most businesses have a logo, and yet how many people realize the depth of thought that frequently goes into the creation of a corporate logo. In general, the world of the business and the world of religion and spirituality are two separate entitities, but in …
The meat of a corporate video is the content of the video which appears after the intro and before the close. In the Volvo Trucks North American Corporate Video, found at http://www.youtube.com/watch?v=Uook3SXdZnE , for example, the intro is a shot of a Volvo truck traveling across a bridge in the early morning light. The narrator …
Summer’s officially passed and as exciting or as depressing as it may sound, the build up to Christmas is almost upon us. With the economic climate looking slightly less grey than last year, event planners seem optimistic about what the festive season has in store. Research showed that on average just one in four employees …